Everyone is worried why their site get Penalized by the Google. Nothing to worry. It is due to change in the crawling algorithm. That is Hummingbird algorithm. Let us Discuss what it is and from where it comes?
- It comes name from being "precise and fast".
- It is the biggest change to search algorithms since Caffeine in 2010.
- Rolled out in september 2013.
Purpose
Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words.
Humming Bird Impact on SEO
Solution
- Have original and high Quality content
- Avoid hiding Text
- Claim authorship of your content
- keep your sites updated
- Create a content marketing strategy by knowing your customer base.
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